WE DO OUR HOMEWORK!
Telemarketing is an extremely effective marketing tool if it has been properly structured. The key to the process is a complete understanding of our client’s products, services, and marketing strategies.

WE RESEARCH AND TARGET SPECIFIC BUYERS!
We call only the people most likely to need and/or want what you offer. We can review your existing customer list, find common denominators, and analyze the abilities of you sales staff too.

TIME IS OF THE ESSENCE!
You only have 15 to 20 seconds to create interest or generate curiosity while cold calling on the phone. Years of experience have made our scripted opening statements highly focused, specific, and engaging.

SCRIPTING IS CRITICAL!
We craft a focused and engaging opening statement … which then leads to bullet point scripting … allowing our call center specialists to sculpt the remaining presentation around the needs of the potential buyer.

HIGHLY TRAINED CALL CENTER SPECIALISTS
Our call center specialists are highly trained in techniques designed to get them past gatekeepers. They are polite, persistent and persuasive, but not pushy. Except for the opening statements … there are no scripts to read … conversations are spontaneous and engaging. And our database management systems can provide automated follow-ups, as needed, for thorough coverage.

WE ENCOURAGE CONSISTENCY
While some products or services may be cyclical in nature, your company name is not. We encourage you to keep your name in front of customers; slow but steady wins the race.

POSITIVE IMAGING
It isn't what you say, but how you say it that creates a positive image. Our call center specialists are trained to concentrate on features, benefits, and the needs of the buyer … so we can open the door to your full in-house sales presentation.

NO COOKIE-CUTTER PROGRAMS
Preston Enterprise, Inc. knows no two marketing campaigns are ever exactly alike. We create custom telephone marketing campaigns, pre-qualify potential prospects, and pre-confirm your sales appointments. All you need to do is close the sale. It really is that simple!